Hariprasad BDesign Engineer

New Delhi, Indiahi@hariprasd.me

I'm a product designer & engineer. I have a feel for what people need and a fluency with what machines can do.

How I work

I love solving problems, so many solutions living quietly in my GitHub and Vercel. A designer should understand business, technology, and human psychology to build solutions that hold up against all three. I'm a big proponent of Activity Centric Design — focus on what the user is trying to do, and design around that. It works better than user centric design, in my experience.

I started with still photography and core graphic design. Then a 2yr stint as an all-in-one designer at a Bengaluru startup Metastart, and now designing for a B2B enterprise at UnifyApps via ICD.

I have a keen taste, which is why I don't outsource thinking, only execution. That's where AI is good. Treat it as an implementation accelerator, not a replacement for a human.

Product DesignFigma · Design Systems · Tokens & Vars · Prototyping
General DesignPhotoshop · Illustrator · Blender · Spline
CodeNext.js · React · TypeScript · Framer Motion · Zustand
SystemsHCI · SEO · Core Web Vitals · Claude · Cursor · Gemini
SpeaksTamil · Malayalam · English · Hindi · German · Es · Ru
Made
Off screen

Mountains and forests when I can. Camera and sketchbook when I can't. Music when neither is possible.

Contact
hi@hariprasd.me